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BrightBid Group is an adtech company that enables online advertisers to optimise their marketing through data and AI. The company’s SaaS service BrightBid (including Bidbrain) is a tool to give customers the best possible results and bridge different ad platforms. We have a history of innovation and performance-based marketing.

01

Vision

All online advertisers should have the best AI-based tech to independently optimize their ad spend

02

Mission

Empowering online advertisers to optimize their adspend with AI.

03

Customers

Online advertisers

Business Model

The SaaS service BrightBid (incl Bidbrain) has a monthly subscription fee, depending on how much ad spend the customer has and which of the service's modules are used.

About BrightBid

Founded in 2020. BrightBid is a service creating clear results and added value for online advertisers, via harnessing the power of emerging technologies like AI to drive customer value. Also includes the functionality of the service Bidbrain www.bidbrain.com. Read more on www.brightbid.com

Our story

Speqta was founded in 2003 with an ambition to one day build its own online services. Through innovative services such as allaannonser.se, Shopello, Mytaste and Vinklubben, the company built up both its experience and knowledge base about how performance-based marketing works. In 2021 and 2022, large parts of the built-up value and operations were divested, in order to keep and invest in the part with the greatest global potential: Adtech. In 2023 BrightBid was acquired and Speqta is today a fast-growing SaaS company with exciting AI technology.

The BrightBid acquisition

Speqta acquires and merges with fast-growing SaaS company BrightBid