Just a week after its launch, myTaste hit the top spot on the Swedish App Store’s list of the most frequently downloaded Food and Drink apps. The app has also gradually climbed the overall list of apps and is now at number 30 (28 November, 08:00).

“It feels fantastic that in just a few days we’ve managed to get to first place in our category. We’ve had a really good start, and it’s great to see so many users now discovering myTaste via their mobile. We’ll probably see new behaviours in the app that we can learn from, allowing us to gradually develop increasingly honed mobile products,” says myTaste CEO Aage Reerslev.